Spaulding Executive Advisors

Senior Commercial Leadership Across Consumer Electronics, CPG, and Major Retail

25+ years of C-suite experience. $3.7B in P&L accountability. Trusted partnerships with Walmart, Amazon, Target, and Best Buy. Business transformations that doubled revenue. From Sony PlayStation to high-growth startups — Dan Spaulding delivers the strategic and operational leadership that drives measurable commercial outcomes.

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About

Dan Spaulding

Dan Spaulding has spent more than 25 years leading commercial organizations at the intersection of consumer products, technology, and global retail. His career spans C-suite and VP-level roles at companies including Sony Interactive Entertainment (PlayStation), Solutions 2 GO, Procter & Gamble, KitchenAid, and Kraft General Foods — building a track record of driving revenue growth, transforming go-to-market strategies, and delivering results at scale.

At Sony, Dan served as VP of North American Sales & Planning for the PlayStation business and chaired the Global Commercial Operating Group — a CEO-level body responsible for worldwide GTM strategy, pricing architecture, and cross-regional commercial alignment spanning North America, Europe, and Asia-Pacific markets. This role required navigating the complexity of a Japan-headquartered global organization, aligning stakeholders across cultures and time zones, and translating global strategy into regional execution.

As Chief Revenue Officer, Dan has led business model transformations that more than doubled revenue, navigated major industry disruption, and positioned companies for successful acquisitions. He founded Spaulding Executive Advisors to bring that depth of operating experience to companies navigating growth, transition, or commercial complexity.

25+

Years of senior commercial leadership

$3.7B

Largest P&L accountability

Global

Cross-regional experience across NA, Europe & Asia

15+

Major retail partnerships managed

Why Spaulding Executive Advisors

When Companies Call Dan

Real operating experience — not theoretical advisory. Dan has built the teams, managed the P&L, and navigated the complexity firsthand.

Retail Strategy & Relationships

You Need Access to Major Retail

Whether you're entering a new channel, resetting an existing relationship, or scaling your retail footprint, Dan brings two decades of executive-level partnerships with the largest retailers in North America. He understands how these organizations make decisions — and how to position your brand to win shelf space, promotional support, and long-term partnership commitment.

Market Disruption & Diversification

Your Core Market is Shifting

Dan led a business through one of the most dramatic market shifts in consumer products — the rapid transition from physical to digital distribution in gaming. Rather than contracting, he drove a diversification strategy that more than doubled revenue by identifying adjacent opportunities, restructuring the commercial model, and building an omnichannel go-to-market engine from the ground up. If your industry is being disrupted, Dan has been through it.

Transaction & Exit Preparation

You're Preparing for a Transaction

Dan has served as an interim Chief Revenue Officer brought in specifically to position a company for acquisition — resetting the go-to-market approach, improving the EBITDA profile, and leading buyer due diligence through a successful close. Whether you're preparing for a sale, capital raise, or strategic exit, Dan provides the commercial leadership to maximize enterprise value.

Global Commercial Complexity

You're Navigating Global or Cross-Functional Complexity

Having chaired a global commercial operating group for one of the world's largest entertainment platforms, Dan has deep experience aligning stakeholders across regions, cultures, and functions — from North America to Asia-Pacific. He understands how to translate global strategy into regional execution, manage complex parent-subsidiary dynamics, and drive alignment across sales, marketing, finance, and supply chain.

Expertise

Depth Across the Commercial Function

Dan's experience extends well beyond sales — spanning the full commercial operating model from strategy through execution.

Go-to-Market Strategy

Channel architecture, distribution models, pricing, promotional planning

Revenue & P&L Management

Business transformation, margin optimization, KPI frameworks, forecasting

Digital & E-Commerce

D2C, marketplace strategy, Amazon & Walmart.com, Shopify optimization

Organization Building

Team design, recruiting, culture, cross-functional process development

Retail Partnerships

Executive relationships, category management, sell-through optimization

Supply Chain & Ops

Demand planning, inventory optimization, supply chain analytics

Data & Analytics

Consumer insights, competitive intelligence, dashboard design, AI-driven planning

Global Alignment

Cross-regional coordination, stakeholder management, board & CEO communication

How We Work

Engagement Models

Structured to deliver real impact with the flexibility to scale as your business requires.

Project-Based

Defined scope, defined timeline. For companies navigating a specific commercial challenge or strategic inflection point.

GTM launches · Retail channel entry · Commercial due diligence · E-commerce buildouts

Advisory Retainer

A structured, ongoing relationship — providing commercial strategy, retailer support, and executive guidance as your business evolves.

Commercial strategy · Retail partnerships · Executive guidance · Board preparation

Fractional Leadership

For companies that need a CRO, Chief Commercial Officer, or Head of Sales function without the full-time commitment. Dan embeds directly with your team.

Owns commercial outcomes · Embedded leadership · True member of your team